AI search optimization · Toronto
When customers ask AI who to hire, make sure it names you.
AI search optimization, also called answer engine optimization or AEO, makes your business easy for ChatGPT and Google's AI answers to understand and recommend. We're a Toronto practice with over a decade of marketing strategy behind us. We work on your website and beyond it, and you own all of it.
Sound familiar?
This is for you if the AI answer skips you.
More buyers now ask an AI assistant before they open a search page. They get one answer and a couple of names, with no page two. If you're good at the work but hard for a machine to read, you're left out, and you never find out someone was looking.
SimpleVision is based in Toronto. Intro calls are free, and we can meet in person or remote, whatever fits. The work itself runs remote, so businesses outside Toronto are welcome too.
- You asked ChatGPT who to hire for what you do, and a competitor came up instead of you.
- Your site shows your work, but never says plainly who you serve and where.
- Your business name and description read differently on Google, your site and the directories.
- Buyers ask the same questions on every call, and none of the answers are on your website.
What gets done
What actually gets done.
AI assistants reward clarity, so the work is making your business clear to them. Most of it is done once, properly, without a monthly retainer to "do AEO" forever.
A check of what AI says about you today
We ask ChatGPT, Google's AI and Perplexity the questions your buyers ask, and write down who they name. That's the starting line.
What you do, who for, and where, on every page
Each page says it plainly, in the words a buyer would use. If a person has to dig for it, an AI won't bother.
Pages a machine can read
Real headings, one topic per page, and structured data that labels your business, services and location so AI tools read them correctly.
Answers to the questions buyers ask
What does it cost, how long does it take, do you work with businesses like mine. Clear answers on your own pages are what AI assistants quote.
Proof beyond your site, then a re-check
Your Google Business Profile, directory listings and LinkedIn carry the same name and description as your site, so AI tools can confirm you're real. Then we ask the same questions again and show you what changed.
Try it now
Try this right now.
Open ChatGPT, or search Google and read the AI answer at the top. Ask what a customer would ask: "Who's a good [what you do] in Toronto?" You'll get one of three answers.
You're named. Good. The job now is staying named as the answers change.
Competitors are named and you're not. That's fixable, and worth fixing before the habit sets in.
The AI hedges and names nobody local. That's an open lane, and the clearest business in it has the best shot.
FAQs
What people usually ask
Is AEO (answer engine optimization) the same as GEO or AI SEO?
Yes. AEO (answer engine optimization), GEO (generative engine optimization) and AI SEO are names for the same job: getting your business named and cited when people ask ChatGPT, Perplexity or Google's AI Overviews. We call it AI search optimization, and the work is the same whichever name you use.
Is AI search optimization worth it for a small business?
It's worth it when your customers already ask AI tools who to hire in your field and your business isn't in the answer. If your buyers still find you through referrals and a quick Google search, start with a clear, fast site and add this later. Either way the work carries over, because AI search optimization builds on the same foundations as good SEO: clear pages, plain answers and consistent listings. The test on this page shows where you stand today.
Is this just SEO with a new name?
Partly, and that's fine. Some people call it AI SEO, and the foundations are shared: a fast site, clear pages, real structure. The goal is different. SEO works to rank a page in a list. AI search optimization works to make you the business an AI names in its answer, which leans harder on plain statements, direct answers and matching details across the web.
How long until AI assistants mention us?
Honestly, it varies, and anyone who promises a date is guessing. The fixes to your site and profiles come first. AI tools then pick up changes at their own pace, often over weeks to months. We re-run the same questions so you can see what moved.
Do we need a new website for this?
Not always. If your site is sound, we improve what's there: the wording, the structure, the structured data and the missing answers. If the platform itself is in the way, we'll say so plainly and quote both paths.
Can you do it for a site you didn't build?
Yes. Most of the work is wording, structure and your listings elsewhere, and that applies to any site. We make the changes directly if we have access, or hand your developer a clear list.
Let's get your business into the AI answer.
A free 30-minute intro call. Bring the problem, and leave with at least one thing you can use in your business.
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